Jill Helme keeps getting asked what's most novel about the 2014 AthFest Music & Arts Festival.
AthFest’s new director, hired just this past spring to replace the festival’s founder, Jared Bailey, always laughs at the question: “It’s all new,” said the recent Athens transplant.
But Helme, in her short tenure, has already seen the rock-focused festival become more diverse and expand the family portion of its schedule.